Wellness By Mia: "At Capacity"
This is how I helped a mobile cupping and massage therapist go from having very few clients, to needing a waiting list.
The Challenge:
A mobile cupping and massage therapist came to me with a pressing issue—they had no website and were struggling to attract clients online.
Without a digital presence, potential customers had no easy way to learn about their services or book appointments.
Their social media efforts were inconsistent, and the manual process for booking through phone calls and messages was inefficient, so most people didn’t bother.
Which meant they were missing out on massive amounts of business.
The Strategy:
Website Development:
I started by building a professional, user-friendly website from scratch. This included:
- Clear Service Pages: We highlighted the benefits of mobile cupping and massage, explaining how these services could address specific issues like muscle tension, stress relief, and overall wellness.
- Online Booking System: To simplify the customer journey, I integrated an easy-to-use booking system. This allowed clients to view availability, book appointments, and receive automated confirmations—eliminating the need for back-and-forth communication.
- Mobile Optimization: Since many clients would be booking on the go, I ensured the website was fully optimized for mobile devices.
Social Media Management:
I revamped their social media strategy to create a consistent, engaging presence.
I did this using Regular, Targeted Content.
I created a targeted content creation strategy featuring educational posts and client success stories.
The Results:
- 60% Increase in Booked Appointments: The new online booking system made it easier for clients to schedule services, resulting in a 60% increase in appointments.
- Improved Online Presence: With a fully optimized website and engaging social media content, the therapist now has a professional digital presence that attracts and converts new clients.